Thursday 4 November 2010

Shop for a cause - Wrap Up Africa

Hello dear readers!

Last time we met, I took you on a trip to Uganda, Africa. Let's extend our stay there now shall we?

We all know by now that unfortunately AIDS / HIV infection is a major public health concern in Africa, and that is an understatement. But you know what is, too? Cancer. Yup, you read that right. Cancer attacking adults, but cancer attacking children too.

The predominant form of childhood cancer is Burkitt's Lymphoma, which is a cancer of the lymphatic system. And it's not a pretty sight.
One would think that Burkitt's Lymphoma is linked to AIDS / HIV infection, due to the subsequent weakness of the immune system. However according to a study by the International Agency for Research in Cancer (IARC Scientific Publication No.153), cases in Uganda are of the endemic type, meaning they are not associated with AIDS.

With the proper treatment and therapy, this cancer can be cured easily, if you have the means. In Uganda, people have slender means, not the type they need to receive treatment. It means that for diagnosed children, the outcome is not likely to be looking bright, to say the least.

So what can we do, can we help? Well of course we can! How? Easy: buy a dress. Yes, once again, you read that right. But not just a random dress, get a dress from Wrap Up Africa.

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Wrap Up Africa was founded in 2007 by the wonderful Letha Sandison when she moved to Uganda, with the aim to empower and support families struggling with cancer. Wrap Up Africa designs and sells clothes tailored by family members of cancer's patients, thus giving them the opportunity to develop their skills, receiving fair wages for their work, and more generally to improve their quality of life.
The profits from the sales are then funneled back to Wrap Up Africa's support programs.

Wrap Up Africa is composed of 2 entities: Wrap Up Africa llc which sells the products, and Wrap Up Africa Foundation to which sales profits are redirected to fund the programs (treatment and education mainly).

You can have a look at the clothes and purchase them here and here, have more information on childhood cancer, treatment and programs over here.
Want to get involved: check out this page.

You can also find Letha and Wrap Up Africa on Facebook, and follow @LethaSandison and @wrapupafrica on Twitter.

Oh, and by the way, wanna know a secret? It's Letha's birthday today :-)
Happy birthday, and a big thanks for your great work!

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THANK YOU!

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